Category Archives: SEO Guides

What is Internal Linking ?

What is Internal Linking?

Internal linking is where you can take a website page and link it to another part of your website.  This can be done within the website copy text itself using a keywords as the anchor text, in the site navigation or even in supplementary content.

Why might we create Internal links?

Internal linking firstly helps us spread the flow of ‘Link Power’ throughout the website.

For example, if the Root Domain (i.e has a certain level of authority or Link Power, we can help the power flow to certain areas of a website, putting emphasis on sections and keywords.

Using keywords as anchor text

But remember, these keywords (internal links) should not be stuffed and placing links to other parts of your website should act as a helpful reference for website visitors.

‘Link Power’ or authority of a website is commonly known to trickle down (a little like water poured at the top of a stack of wine glasses) through the site as it navigates deeper. It is a great tool to use if you are launching new pages.

And to ensure the deeper pages get the attention they deserve, we need to provide clear paths using focus keywords that we want to promote.

One technique is to set a habit of hyperlinking keywords when they are mentioned in the text. and you happen to have a destination page on your blog/site that you think will help give extra explanation to the context.

A real quick example of internal linking

One last point, defining phrases with internal linking can help you rank for popular searches.

For example.  I sell Acme Headphones.  The product is popular amongst eCommerce sites and I’ve realised that people search for the specifications so that they can compare them with other products.  So to capatalise on ‘acme headphones specifications‘, I decide to update my internal links in the site navigation.

  • Headphones & Earphones
    • Over-ear and on-ear headphones
      • ACME Headphones
        • Prices
    • Kids headphones
    • Noise cancelling headphones
    • Studio Headphoones

I might decide to change this to be:

  • Headphones & Earphones
    • Over-ear and on-ear headphones
      • ACME Headphones
        • ACME Headphone Specifications
        • ACME Headphone Comparison
        • ACME Headphone Reviews
        • ACME Headphone Prices
    • Kids headphones
    • Noise cancelling headphones
    • Studio Headphoones

Now I’m giving the site a fighting chance to rank for high volume generics.  Remember, that the URL structures and formats have to match too 😉

In an example copy text, we can also add links like to a post:

Looking for some gift ideas for your boyfriend?  We’ve got an idea for you …

This week, just in, the all New Eagerly anticipated ACME Headphones (link).  Crystal sound quality and compatible with pretty much every single music device on the planet, you can’t go wrong – order today (link to order page), quick and easy.

Still not sure ? Check out the ACME Headphone Reviews to see what others think!

‘gift ideas for your boyfriend/girlfriend/partner’ is also a common search term and could also be linked to a product category landing page displaying content and products featured as gifts for a partner.

I hope this post has given you the inspiration to begin to improve your internal link building!


Does Google index links inside a NOSCRIPT tag?

There is no doubt that the NOSCRIPT tag is a very tempting but useful tag for Lazy loading techniques, image loading, pagination and Javascript fail-safes but if you’re like me who has been scratching their head wondering if it has any influence over how links and content might be indexed and crawled by Google then please make your thoughts heard!

I’d certainly like to know the answer to this one!  Are they Indexed, Crawled, Followed, Page Rank distributed, etc

So, I’ve been testing on my own website and gave the following scenarios:

TEST 1 – Page with Just simply a NOSCRIPT block with a sentence and hyperlink in it.

TEST 2 – Same as Test 1 but as well as the sentence with a hyperlink being inside the NOSCRIPT tag, it is outside of the NOSCRIPT tag

TEST 3 – NOSCRIPT tag with a sentence and hyperlink Link contained.  There is also a piece of javascript that generates a Link and places it outside of the NOSCRIPT


The idea of my tests was to see if Google would show any unwillingness to crawl any of the hyperlinks and prove a point that links inside a NOSCRIPT tag are not indexed.


Googlebot crawled and indexed all links…

Google indexing links inside anoscript


Google must give some consideration to links inside a NOSCRIPT tag, I’d be curious to know what the conditions are despite their recommendations on the Web Master Blog. Maybe my tests are flawed or I’ve messed them up ?

Why is this important to know?

Firstly, it’s bugging me to know and I’m sure many other SEO’s what to recommend to developers when they ask (well some Developers!!) about these issues.  If I was to tell a developer that they could NOT use a NOSCRIPT tag, then they would have to spend time developing a complex work around solution I’m sure, before I do that, I want to be damn sure.

So does this mean Page Rank is passed or distributed with a NOSCRIPT tag?

On this round of tests, I have not tested this but this is still open to debate, I’d certainly be interested to know the answer to this question since this means that a majority of e-commerce engines use front-end code using pagination and lazy loading based on NOSCRIPT tags.

If Google is unable to process the Javascript or it’s blocked then and Googlebot relies on the NOSCRIPT implementation to crawl content.  In this case, I’d then request that developers implement solutions that allow Page Rank to flow from product categories to products themselves and it is down to debate whether a NOSCRIPT tag allows this.

I’m certainly open to discussion guys, welcome! 🙂